A  L o v e   A f f a i r   W i t h   P r i n t i n g

A hands-on understanding of print media craft informs my copywriting work, as well as interaction with designers and printers (offset and digital).  VOCalcomm productions run the gamut --- from annual reports and magazines to brochures, calendars and posters.  Once in a while, I'll take on a small-run poetry book or children's book for the sheer delight of it.

 

Poster -- NCReach Foster Youth Scholarship Program
Created in partnership with North Carolina Dept. of Social Services
Writer/Creative Director:  Doug Sprei
Graphic Design:  Kelly Letky/Direct Design
Printing: Accurate Printers


 

 

Annual Report -- PAETEC Communications
(Adobe PDF file, 1 mb)
Editor/Creative Director:  Doug Sprei
Project Management:  Ann Rogers Lane
Graphic Design:  Andy Oberright
Printing:  Monroe Litho




 

Brochure -- Nortel Networks Professional Services
Editor/Creative Director:  Doug Sprei
Graphic Design:  Kelly Letky/Direct Design
Printing: Tucker Printers



 

Sales Collateral Suite -- PAETEC Communications
Editor/Creative Director:  Doug Sprei
Project Management:  Elisha Kasinskas
Printing:  Monroe Litho



 

Brochure -- Nortel Networks Audio Technologies
Writer/Creative Director:  Doug Sprei
Graphic Design:  Kelly Letky/Direct Design
Printing:  Tucker Printers





Invitation
-- Roland Williams NFL EXTRAVAGANZA
Writer/Creative Director:  Doug Sprei
Graphic Design:  Andy Oberright
Printing:  Cohber


 

Direct mail invitation -- Rochester Folk Art Guild
Creative Director:  Doug Sprei
Typography/Composition:  Steve Popkin
Printed on the Guild's Heidelberg Press

    EARLY
    IMPRESSIONS. . .

  

 In 1982, I began a five-year  apprenticeship in printing at the Rochester Folk Art Guild and became soul partners with this fine old Heidelberg press. Seventeen years later, I found myself working as a PR director for Heidelberg. During a trip over to the company's factory in Germany, I met one of the press's original designers. He'd led the team that built the machine in 1960, and wasn't surprised when I told him it was still running four decades later.